Just imagine walking off the beach with smooth, straight hair or leaving the gym with your ponytail still looking polished. Imagine waking up in the morning with a head of hair that’s ready to walk out the door.
YUKO Hair Straightening can give you hassle-free straight hair that is totally unaffected by moisture and humidity.
Growing up in Japan, Yuko Yamashita realised the power a beautiful head of hair had over a women. She looked to the women in her life who fretted over bad hair styles and watched as they’d preen after a good one. She thought, “What a great job it must be to be a beauty specialist, who can change a women’s mood so dramatically!”
It sounds a little vain but there is a whole lot of truth to the old adage “having a good hair day”. In fact, US scientists used eye-tracking technology to reveal that having shiny, healthy hair makes other women think more positively of you.
Yuko Yamashita realised her dream becoming a stylist and salon owner. In 1996, Yuko created a permanent straightening process to help Japanese women manage their coarse, thick hair. The YUKO permanent straightening process otherwise known as thermal reconditioning was born.
Stay tuned next week when we reveal The Process and The Results!